Brand new products and collections for your store!

 We have started 2022 off with a bang, introducing a wide range of new products and collections (69 to be precise!) to brighten up your store. We have a little something for everyone this year with a brand new kids collection and some brand new patterns (you might even notice some old favorites in there).
Keep reading to explore a snippet of some of our fabulous new items (soon to be in your store I'm sure!). We really would love to hear what you think of our new collections or any products or designs you would like to see in the future. So don’t hold back, drop an email to our friendly sales team at with your creative ideas!
Featuring our famous quick dry towels, designed just for kids and in 14 different patterns! Our kids beach towels are also great to use by the pool and will have kids dried off in no time! We think the new wash mitts and hooded towels are a must have for bath time.
Our much loved hair towels now come in even more patterns and colors this year. Whether your customers are buying for themselves or as a gift, these collections are sure to get them hooked! Featuring a new animal print (to make your customers wink) and our much loved retreat style in both hair wraps and home towels, perfect to brighten up your store!
Building on where it all begun with our signature striped towel, we now have THREE new styles launching! More funky beach patterns that are sure to bring all the customers in as well as brighten up their day.

We also have some new doing our bit towels, helping to make a difference with 20% of sales going to charities we care about. This year our towel patterns are inspired by our two chosen charities: the Rainforest Alliance and Smiley x TWLOHA. Our contribution doesn’t stop there, we have also pledged to donate 5% of our global profits to these amazing charities.

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